Betting and Gaming Council betting operators agreed to boost the number of safer gambling messages following the pandemic.
In a strong signal of the industry’s commitment to raising standards, at least 20 per cent of their TV and radio ads will promote responsible gambling.
The pledge came after they voluntarily agreed to axe all TV and radio ads for the first six weeks of the UK- wide lockdown.
That came amid concerns that lockdown could lead to a rise in problem gambling online – a scenario which has not been borne out by subsequent studies.
BGC members will also continue to abide by the stringent measures which are already put in place by advertising standards watchdogs.
In our first year of operation, we have worked with our members to:
Going forward, we will:
-Brigid Simmonds, OBE
Chair, Betting and Gaming Council
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